B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.1%
3.1% -- click through rate for B2B paid ad campaigns (mid-sized technology companies) (2021)
For B2B paid advertising campaigns, click-through rates (CTR) can be as low as 3.10%.
- The source notes CTR can be 'as low as 3.10%' without citing an original study or methodology.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
3.1%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
i-midastouch.com
Primary
Tier C
https://www.i-midastouch.com/actionable-b2b-marketing-trends-2021-for-mid-sized-technology-companies… ↗
Source Article
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Original Research
i-midastouch.com
· Original study ↗
Methodology
Stated as B2B paid ad CTR being 'as low as 3.10%'; no original source attributed in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B paid ad campaigns (mid-sized technology companies): 3.1% click through rate. Source: i-midastouch.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-paid-ads-click-through-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-paid-ads-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.1%</strong> -- click through rate for B2B paid ad campaigns (mid-sized technology companies)<br><small>Source: i-midastouch.com (2021) · <a href="https://lighthousedata.io/data/b2b-paid-ads-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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