B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.13%
2.13% -- click through rate for B2B email campaigns (2026)
The average click-through rate for B2B email campaigns is 2.13%, based on MailerLite's 2026 analysis of 3.6 million campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.13%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
3,600,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MailerLite
Primary
Tier A
https://www.mqlmagnet.com/post/b2b-email-marketing-strategy ↗
Source Article
B2B Email Marketing Strategy | MQL Magnet
B2B Email Marketing Strategy: Templates That Work in 2026
Updated: Jul 16
Key takeaways Email generates a 261% ROI for B2B companies, second only to SEO, but only when it runs on behavior triggered sequences instead of monthly newsletter blasts. 2026 benchmarks to beat: 26.7% average open rate, 2.13…
Original Research
MailerLite
· Original study ↗
Methodology
MailerLite 2026 analysis of 3.6 million campaigns
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 2.44% | |
| 2026 (current) | 2.13% | -12.7% |
Segmentation
IndustryB2B
RoleAll marketers
Channelemail
Cite this stat
Plain Text
B2B email campaigns: 2.13% click through rate. Source: MailerLite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-ctr-2026
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<blockquote cite="https://lighthousedata.io/data/b2b-email-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.13%</strong> -- click through rate for B2B email campaigns<br><small>Source: MailerLite (2026) · <a href="https://lighthousedata.io/data/b2b-email-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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