B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.28%
0.28% -- click through rate for B2B SaaS (display ads) (Q1 2026)
In Q1 2026, B2B SaaS display advertising achieved an average click-through rate of 0.28%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.28%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Applied
Primary
Tier B
https://kirro.io/ctr-industry-benchmarks ↗
Source Article
CTR benchmarks by industry (2026 data)
A good click-through rate depends on where you’re measuring it. Google Search Ads average 6.64%. Display ads sit around 0.46%. LinkedIn hovers at 0.44%. Comparing your LinkedIn CTR to a Google Ads benchmark is like comparing your 5K time to someone’s bike race. Same sport, different rules.
This post…
Original Research
Digital Applied
· Original study ↗
Methodology
Digital Applied
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS (display ads): 0.28% click through rate. Source: Digital Applied (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-display-ctr-saas
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<blockquote cite="https://lighthousedata.io/data/b2b-display-ctr-saas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.28%</strong> -- click through rate for B2B SaaS (display ads)<br><small>Source: Digital Applied (Q1 2026) · <a href="https://lighthousedata.io/data/b2b-display-ctr-saas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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