B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- customer retention rate for B2B decision-makers (2023)
84% of Finnish B2B decision-makers make repeat purchases after a positive customer experience.
- Applies specifically after a positive customer experience
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Sources (5)
ASML
Primary
Tier A
https://asml.fi/cx-btob-vs-btoc/ ↗
Source Article
Onko B2B:ssä asiakaskokemus tunnehumpuukia vai bisneskriittinen kasvun ajuri?
Viime syksynä julkaisimme asiakaskokemuksen arvoa mallintavan laskentakaavan, jolla voidaan mitata ja ennustaa asiakaskokemuksen vaikutukset yrityksen tulokseen. Tutkimus oli silmiä avaava, ja se herätti kysymyksen: onko asiakaskokemuksella yhtä suuri merkitys B2B-liiketoiminnassa kuin kuluttajabisn…
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Original Research
ASML
· Original study ↗
Methodology
Survey of B2B decision-makers
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B decision-makers: 84% customer retention rate. Source: ASML (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-customer-retention-rate-2023
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<blockquote cite="https://lighthousedata.io/data/b2b-customer-retention-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- customer retention rate for B2B decision-makers<br><small>Source: ASML (2023) · <a href="https://lighthousedata.io/data/b2b-customer-retention-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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