B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- content marketing budget share for B2B companies (2011)
Companies spend an average of 20% of their marketing budgets on content marketing.
- Survey conducted with members of the B2B Technology Marketing Community on LinkedIn
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2B Technology Marketing Community (Holger Schulze)
Primary
Tier A
https://everythingtechnologymarketing.blogspot.com/2011/05/new-report-2011-b2b-content-marketing.htm… ↗
Source Article
New Report: 2011 B2B Content Marketing Trends
This new report is the result of a survey I conducted with the 20,000 member B2B Technology Marketing Community on LinkedIn to better understand the current state of content marketing, and to identify key challenges as well as best practices.
Survey Results
Here is a quick snapshot of the survey fin…
Original Research
B2B Technology Marketing Community (Holger Schulze)
· Original study ↗
Methodology
Survey conducted by the author with the 20,000-member B2B Technology Marketing Community on LinkedIn; number of actual respondents not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 20% content marketing budget share. Source: B2B Technology Marketing Community (Holger Schulze) (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-budget-share-2011
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<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-budget-share-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- content marketing budget share for B2B companies<br><small>Source: B2B Technology Marketing Community (Holger Schulze) (2011) · <a href="https://lighthousedata.io/data/b2b-content-marketing-budget-share-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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