B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- marketing budget allocation for B2B marketers in North America (2012)
B2B marketers in North America spent or planned to spend an average of 26% of their marketing budgets on content marketing in 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute (CMI) and MarketingProfs
Primary
Tier B
https://www.emarketer.com/Article/Driving-Engagement-B2B-Marketers-Put-Premium-on-Content/1009790 ↗
Source Article
For Driving Engagement, B2B Marketers Put a Premium on Content
Original Research
Content Marketing Institute (CMI) and MarketingProfs
· Original study ↗
Methodology
CMI and MarketingProfs survey sponsored by Brightcove
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers in North America: 26% marketing budget allocation. Source: Content Marketing Institute (CMI) and MarketingProfs (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-budget-2012
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<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-budget-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- marketing budget allocation for B2B marketers in North America<br><small>Source: Content Marketing Institute (CMI) and MarketingProfs (2012) · <a href="https://lighthousedata.io/data/b2b-content-marketing-budget-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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