B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- content marketing budget share for most effective B2B marketers (2014)
The most effective B2B marketing specialists allocate nearly 40% of their budget to content marketing.
- States 'prawie 40%' (almost 40%)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Flip Creator
Primary
Tier C
http://www.contentking.pl/blog/cala-prawda-content-marketingu-liczbach-2/ ↗
Source Article
Cała prawda o content marketingu w liczbach
Liczby to w wielu sytuacjach najlepszy argument. Jeżeli jeszcze nie uwierzyłeś w siłę content marketingu, to zobacz, jak potężną siłą jest to narzędzie. Czyste fakty, wiele źródeł i różne punkty widzenia.
Fakty na temat content marketingu
- Najczęściej używane narzędzia content marketingu to:
- soci…
Original Research
Flip Creator
· Original study ↗
Methodology
Cited from Flip Creator
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 (current) | 40% | |
| 2023 | 39% | -2.5% |
| 2025 | 39% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
most effective B2B marketers: 40% content marketing budget share. Source: Flip Creator (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-budget-40
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<blockquote cite="https://lighthousedata.io/data/b2b-content-budget-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- content marketing budget share for most effective B2B marketers<br><small>Source: Flip Creator (2014) · <a href="https://lighthousedata.io/data/b2b-content-budget-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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