B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- customer retention increase for BT Group (2019)
BT Group increased customer retention for its broadband providers by 20% YoY through the affiliate channel.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Awin
Primary
Tier A
https://www.awin.com/nordics/news-and-events/awin-news/awin-report-2019 ↗
Source Article
Awin Report celebrates the channel’s diversity | Awin
The report provides a compelling overview of the affiliate channel and why its inherent diversity is an antidote to the issues currently plaguing digital advertising.
Featuring commentary from almost 80 different companies and organisations across the industry, the report reveals:
- An estimated ret…
Original Research
Awin
· Original study ↗
Methodology
Awin Report 2019
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
BT Group: 20% customer retention increase. Source: Awin (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/awin-report-2019-bt-group-customer-retention
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<blockquote cite="https://lighthousedata.io/data/awin-report-2019-bt-group-customer-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- customer retention increase for BT Group<br><small>Source: Awin (2019) · <a href="https://lighthousedata.io/data/awin-report-2019-bt-group-customer-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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