B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.65%
2.65% -- click through rate for email marketing industry average (2025)
The industry average email marketing click-through rate is about 2.65%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2.65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailerstack
Primary
Tier C
https://gfctech.co.uk/email-marketing-for-small-business/ ↗
Source Article
Email Marketing for Small Business A Complete Guide - GFC Tech
For any small business, email marketing is one of the most direct and reliable ways to build genuine, lasting customer relationships. It’s far more than just another item on your to-do list; it’s a powerful strategy that lets you speak personally to your audience, turning curious browsers into loyal…
Original Research
Mailerstack
· Original study ↗
Methodology
Benchmark cited from Mailerstack email marketing benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing industry average: 2.65% click through rate. Source: Mailerstack (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-email-ctr-2-65
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<blockquote cite="https://lighthousedata.io/data/avg-email-ctr-2-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.65%</strong> -- click through rate for email marketing industry average<br><small>Source: Mailerstack (2025) · <a href="https://lighthousedata.io/data/avg-email-ctr-2-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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