B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3
3 -- return on ad spend for ecommerce platforms (2025)
The average platform-reported ROAS for ecommerce is 3.2x.
- Represents platform-reported ROAS rather than blended or incremental business ROAS
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing LTB
Primary
Tier B
https://rebusadvertising.com/blogs/ecommerce-advertising-agencies/ ↗
Source Article
Ecommerce Advertising Agencies: 2026 Guide
Ecommerce Advertising Agencies: 2026 Guide
You've probably hit the same wall a lot of growing store owners hit.
Sales are coming in, but paid media feels foggy. Meta says one thing. Google Analytics says another. Shopify shows revenue, but you can't tell which campaigns drove it. You're approving cr…
Original Research
Marketing LTB
· Original study ↗
Methodology
According to Marketing LTB's ecommerce advertising statistics roundup
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce platforms: 3 return on ad spend. Source: Marketing LTB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average_ecommerce_roas
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<blockquote cite="https://lighthousedata.io/data/average_ecommerce_roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- return on ad spend for ecommerce platforms<br><small>Source: Marketing LTB (2025) · <a href="https://lighthousedata.io/data/average_ecommerce_roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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