B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- brand awareness rate for average retailer (2013)
An average retailer is known by only 3% of consumers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Emerce magazine (Wijngaarden, L.)
Primary
Tier C
https://informationstrategyrsm.wordpress.com/2014/09/18/marketplaces-vs-online-retailers/ ↗
Source Article
Marketplaces vs online retailers
Marketplaces vs online retailers
Would you go to an online marketplace when buying a new laptop, instead of directly entering a Bol.com or any other E-retailer? What is the actual contribution of these marketplaces and why aren’t they yet turning into retailers?
According to Clemons (2008), informdn…
Original Research
Emerce magazine (Wijngaarden, L.)
· Original study ↗
Methodology
Cited by Levi van Wijngaarden, head of Search for Havas Media, in Emerce magazine
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average retailer: 3% brand awareness rate. Source: Emerce magazine (Wijngaarden, L.) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-retailer-consumer-awareness-3pct
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<blockquote cite="https://lighthousedata.io/data/average-retailer-consumer-awareness-3pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- brand awareness rate for average retailer<br><small>Source: Emerce magazine (Wijngaarden, L.) (2013) · <a href="https://lighthousedata.io/data/average-retailer-consumer-awareness-3pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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