B
Evidence Grade B
Graded
under review
Safe to Cite
Current
0.1%
0.1% -- click through rate for Internet advertising (average) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WordStream
Primary
Tier C
http://www.gisplanning.com/_blog/GIS_Planning_Blog/post/Should_economic_developers_advertise_on_Goog… ↗
Source Article
GIS Planning
Also cited by
2026-09-27
Original Research
WordStream
· Original study ↗
Methodology
WordStream research cited by GIS Planning
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Internet advertising (average): 0.1% click through rate. Source: WordStream (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-internet-ad-ctr
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<blockquote cite="https://lighthousedata.io/data/average-internet-ad-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- click through rate for Internet advertising (average)<br><small>Source: WordStream (2026) · <a href="https://lighthousedata.io/data/average-internet-ad-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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