B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
83%
83% -- inbox placement rate for Email campaigns (global average across senders) (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier C
https://blog.emailoctopus.com/how-to-improve-your-email-deliverability/ ↗
Source Article
How to improve your email deliverability | The EmailOctopus Blog
As marketers, it’s tempting to focus all of our efforts on the creative side of email – design, copywriting, images and effective CTAs. But there’s a hard fact that we often overlook – this all becomes worthless if our emails aren’t being delivered.
According to an email deliverability benchmark rep…
Original Research
Validity
· Original study ↗
Methodology
Cited from Validity's email deliverability benchmark report; 'last year' interpreted as 2021 based on the May 2022 archive/collection date
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns (global average across senders): 83% inbox placement rate. Source: Validity (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-inbox-placement-rate-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-inbox-placement-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- inbox placement rate for Email campaigns (global average across senders)<br><small>Source: Validity (2021) · <a href="https://lighthousedata.io/data/average-inbox-placement-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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