B
Evidence Grade B
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accuracy verified by the review judge
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Recent
2.66%
2.66% -- email click through rate for email marketing campaigns (all industries) (2025)
The average email click-through rate across all industries according to Mailchimp is 2.66%.
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Lighthouse Research Team
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Evidence graded
Value
2.66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://openrateclub.com/email-marketing-statistics/ ↗
Source Article
Email marketing statistics (2025)
Email has accompanied us since the dawn of the Internet, and neither the boom of instant messaging nor the success of social media has managed to diminish its use. This is particularly noteworthy in the business realm. Did you know that 62.86% of businesses and companies choose to communicate always…
Original Research
Mailchimp
· Original study ↗
Methodology
Mailchimp benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing campaigns (all industries): 2.66% email click through rate. Source: Mailchimp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-ctr-2-66
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<blockquote cite="https://lighthousedata.io/data/average-email-ctr-2-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.66%</strong> -- email click through rate for email marketing campaigns (all industries)<br><small>Source: Mailchimp (2025) · <a href="https://lighthousedata.io/data/average-email-ctr-2-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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