B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.25%
1.25% -- click through rate for Average email across industries (Constant Contact data) (2021)
According to 2021 stats from Constant Contact, the average email click-through rate across industries is 1.25 percent.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
1.25%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Constant Contact
Primary
Tier C
https://www.inbound281.com/marketing-growth-services-email-nurture-customers ↗
Source Article
Email Marketing to Nurture Customers | Inbound 281
MARKETING GROWTH SERVICES:
USE EMAIL MARKETING TO NURTURE CUSTOMERS
Grow stronger bonds with customers and stay top-of-mind with the right email marketing strategy.
Now that we've explored the buyer's journey and how to match content to where a person is in their journey, let's shift the focus to em…
Original Research
Constant Contact
· Original study ↗
Methodology
Secondary citation of Constant Contact 2021 email marketing statistics; defined as clicking at least one link in the email.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Average email across industries (Constant Contact data): 1.25% click through rate. Source: Constant Contact (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-click-through-rate-2021-constant-contact
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<blockquote cite="https://lighthousedata.io/data/average-email-click-through-rate-2021-constant-contact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.25%</strong> -- click through rate for Average email across industries (Constant Contact data)<br><small>Source: Constant Contact (2021) · <a href="https://lighthousedata.io/data/average-email-click-through-rate-2021-constant-contact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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