B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2.6%
2.6% -- email click rate for all industries (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Ask Optimo
Primary
Tier B
https://askoptimo.com/blog/increase-your-email-click-rate ↗
Source Article
Easy Ways To Increase Your Email Click Rates - Ask Optimo
May 10, 2023
Email marketing campaigns have provided better ROIs than any other strategy for many years.
And stats show that the industry continues to grow at a rapid pace and will surpass $17.9bn by 2027.
If you’re eager to tap into its full potential to gain increased sales from new leads and exis…
Original Research
Ask Optimo
· Original study ↗
Methodology
Estimated average
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
all industries: 2.6% email click rate. Source: Ask Optimo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-click-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-email-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6%</strong> -- email click rate for all industries<br><small>Source: Ask Optimo (2026) · <a href="https://lighthousedata.io/data/average-email-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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