B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
1.9%
1.9% -- click through rate for digital ads and email (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Saikai
Primary
Tier C
https://saikai.io/blog/most important-eCommerce-metrics-and-KPIs/ ↗
Source Article
Keeping Track on Your eCommerce Success (KPIs and Metrics)
Why You Need to Keep Track of Your eCommerce Website Data?
As an ecommerce site owner, your success will depend on your ability to understand how well your site is performing, where it is underperforming, and what should be done to improve it. You can only know these things by keeping track of all y…
Original Research
Saikai
· Original study ↗
Methodology
Blog benchmark; CTR average varies by business type
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital ads and email: 1.9% click through rate. Source: Saikai (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-ctr-1-9
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<blockquote cite="https://lighthousedata.io/data/average-ctr-1-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.9%</strong> -- click through rate for digital ads and email<br><small>Source: Saikai (2024) · <a href="https://lighthousedata.io/data/average-ctr-1-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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