B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- click through rate for autoresponder emails (2023)
Studies show that autoresponder emails achieve a 37% click-through rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Ajax Union
Primary
Tier A
https://www.ajaxunion.com/5-secret-email-automation-practices-from-a-b2b-digital-marketing-agency/ ↗
Source Article
The 5 Secret Email Automation Practices From A B2B Digital Marketing Agency | Ajax Union
The B2B sales cycle can be long and daunting, requiring your marketing strategy to include additional nurturing efforts to maintain communication between your company and prospective leads.
So, how do you successfully maintain communication with your leads without wasting time contacting each lead o…
Original Research
Ajax Union
· Original study ↗
Methodology
Based on studies of autoresponder email performance.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
autoresponder emails: 37% click through rate. Source: Ajax Union (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/autoresponder-email-click-thru-rate-2023
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<blockquote cite="https://lighthousedata.io/data/autoresponder-email-click-thru-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- click through rate for autoresponder emails<br><small>Source: Ajax Union (2023) · <a href="https://lighthousedata.io/data/autoresponder-email-click-thru-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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