B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19.9%
19.9% -- click through rate for ecommerce automated emails (2025)
The benchmark average click-through rate for automated marketing emails is 19.9%.
- Podcast benchmark citation without named original source dataset
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
19.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
productpreneurmarketing.com
Primary
Tier C
https://www.productpreneurmarketing.com/episode-105-transcript/ ↗
Source Article
Transcript: How To Squeeze The Most Out Of Your Email Marketing
Well hey there – Catherine Langman here, back with you for another episode of the Productpreneur Success podcast.
So far this year, I’ve been sharing a bunch of content with you all about getting inspired for the year, planning ahead, how I would go about launching or growing an eCommerce brand this…
Original Research
productpreneurmarketing.com
· Original study ↗
Methodology
Benchmark cited on podcast without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce automated emails: 19.9% click through rate. Source: productpreneurmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-email-ctr-199pct
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<blockquote cite="https://lighthousedata.io/data/automated-email-ctr-199pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.9%</strong> -- click through rate for ecommerce automated emails<br><small>Source: productpreneurmarketing.com (2025) · <a href="https://lighthousedata.io/data/automated-email-ctr-199pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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