B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23%
23% -- engagement lift for authentic influencer content (2024)
Authentic influencer content engages 23% more than content strictly controlled by the brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.agencjawhites.pl/blog/influencer-marketing-bez-wpadek-jak-unikac-bledow-i-osiagac-maksym… ↗
Source Article
Influencer marketing bez wpadek: jak unikać błędów i osiągać maksymalne wyniki?
Influencer marketing to dziś jedno z najważniejszych narzędzi we współczesnym marketingu. Jego globalna wartość w 2024 roku była wyceniana na ponad 24 miliardy dolarów, co świadczy o ogromnym potencjale tego segmentu (Influencer Marketing Hub, 2024). Jednak, mimo rosnącej popularności kampanie z udz…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
authentic influencer content: 23% engagement lift. Source: Sprout Social (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/authentic-content-engagement-lift-2024
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<blockquote cite="https://lighthousedata.io/data/authentic-content-engagement-lift-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- engagement lift for authentic influencer content<br><small>Source: Sprout Social (2024) · <a href="https://lighthousedata.io/data/authentic-content-engagement-lift-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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