B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7%
7% -- marketing budget pct of revenue for Growth-mode businesses (benchmark) (2026)
Growth-mode businesses typically spend 7% to 12% of revenue on digital marketing as a commonly cited benchmark.
- Described as a commonly cited benchmark rather than proprietary survey data
- Presented as a range (7-12%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Odin Digital
Primary
Tier C
https://odindigital.com.au/blog/how-much-does-seo-cost-australia-2026 ↗
Source Article
How Much Does SEO Cost in Australia? 2026 Pricing
Short answer: SEO in Australia costs $990 - $2,500 per month for local campaigns, $2,500 - $5,500 for city-wide metro work, $5,500 - $12,000 for competitive national campaigns and $12,000 - $30,000+ for enterprise or ecommerce SEO. Most mid-market Australian businesses should budget $3,000 - $6,000 …
Original Research
Odin Digital
· Original study ↗
Methodology
Commonly cited benchmark for growth-mode businesses; range midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Growth-mode businesses (benchmark): 7% marketing budget pct of revenue. Source: Odin Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-marketing-budget-growth-percentage-2026
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<blockquote cite="https://lighthousedata.io/data/australia-marketing-budget-growth-percentage-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- marketing budget pct of revenue for Growth-mode businesses (benchmark)<br><small>Source: Odin Digital (2026) · <a href="https://lighthousedata.io/data/australia-marketing-budget-growth-percentage-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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