B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7%
7% -- marketing budget pct of revenue for US med spa industry (2025)
The industry average marketing spend for med spas is approximately 7% of revenue according to AmSpa's State of the Industry reporting.
- The source notes this is an industry average reported by AmSpa with an observed range of 2–15% of revenue
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AmSpa
Primary
Tier C
https://sproutsagesolutions.com/medspa-profit-margin-benchmarks/ ↗
Source Article
The average med spa runs a gross margin of roughly 55–70% and a net profit margin of 20–25%, but those two numbers get mashed together so often that most owners can’t tell you which one they’re actually earning. I work with med spa owners every week, and the question “is my margin normal?” almost ne…
Original Research
AmSpa
· Original study ↗
Methodology
Industry average per AmSpa State of the Industry reporting, cited by Sprout Sage Solutions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US med spa industry: 7% marketing budget pct of revenue. Source: AmSpa (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/medspa-marketing-spend-percent-revenue-amspa
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<blockquote cite="https://lighthousedata.io/data/medspa-marketing-spend-percent-revenue-amspa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- marketing budget pct of revenue for US med spa industry<br><small>Source: AmSpa (2025) · <a href="https://lighthousedata.io/data/medspa-marketing-spend-percent-revenue-amspa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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