B
Evidence Grade B
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Recent
7.7%
7.7% -- marketing budget percent of revenue for US marketing budgets (Gartner) (2025)
Gartner reported that 2025 marketing budgets remained flat at 7.7% of company revenue.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://digital.marketing/blog/martech-digital-marketing ↗
Source Article
Marketing Technology (MarTech) Digital Marketing Statistics & Trends
Brief overview of industry marketing trends
The MarTech sector is still growing, but the story has changed. A few years ago, growth often meant adding more tools, more channels, and more dashboards. In 2026, the smarter move is tighter orchestration: better first-party data, cleaner attribution, fas…
Original Research
Gartner
· Original study ↗
Methodology
Gartner CMO spend survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US marketing budgets (Gartner): 7.7% marketing budget percent of revenue. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-percent-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-percent-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget percent of revenue for US marketing budgets (Gartner)<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/marketing-budget-percent-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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