B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- marketing budget pct of revenue for Major SaaS players (Salesforce, Zendesk, ServiceNow) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savvy Moves
Primary
Tier C
https://www.savvy-moves.com/blog/how-funded-saas-companies-define-their-paid-media-budget-a-deep-div… ↗
Source Article
How funded SaaS companies set their paid media budget | Savvy Moves
How Funded SaaS Companies Define Their Paid Media Budget: A Deep Dive
Results
As the Performance Marketing Lead for a Series B funded company, I have had first-hand experience in defining, adjusting, and optimising paid media budgets. In this article, I'll share insights about how funded SaaS compan…
Original Research
Savvy Moves
· Original study ↗
Methodology
Claim by blog author, unclear original source
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Major SaaS players (Salesforce, Zendesk, ServiceNow): 40% marketing budget pct of revenue. Source: Savvy Moves (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/major-saas-marketing-spend-40pct
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<blockquote cite="https://lighthousedata.io/data/major-saas-marketing-spend-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- marketing budget pct of revenue for Major SaaS players (Salesforce, Zendesk, ServiceNow)<br><small>Source: Savvy Moves (2025) · <a href="https://lighthousedata.io/data/major-saas-marketing-spend-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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