B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

4.24%

4.24% -- click through rate for Google Ads - attorneys and legal sector (2024)

2024  · WordStream

Attorneys and legal businesses have an average click-through rate of 4.24% on their Google ads based on WordStream benchmark data.

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Attribution: WordStream View source
Lighthouse Research Team
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Source verified Evidence graded
Value
4.24%
Unit
Percentage
Data Vintage
2024
Entity
Google Ads - attorneys and legal sector
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
WordStream Primary Tier C
https://www.repeatdigital.com/blog/how-to-improve-your-google-ads-quality-score/ ↗
Confidence: 49/100 Vintage: 2024 Channel: Wayback
Source Article
How to improve your Google Ads quality score - Repeat Digital
Contents When it comes to Google Ads, there are a whole host of optimisations you could be working on to get the most out of your account and campaigns. From negative keywords to bidding strategies to ad copy, the changes you could make are endless. But you’re a Marketer. You don’t have time to be m…
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Original Research
WordStream · Original study ↗

WordStream industry benchmark chart data, cited by Repeat Digital

Methodology documented
Industrymarketing
Plain Text
Google Ads - attorneys and legal sector: 4.24% click through rate. Source: WordStream (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/attorneys-legal-average-ctr-google-ads
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<blockquote cite="https://lighthousedata.io/data/attorneys-legal-average-ctr-google-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.24%</strong> -- click through rate for Google Ads - attorneys and legal sector<br><small>Source: WordStream (2024) · <a href="https://lighthousedata.io/data/attorneys-legal-average-ctr-google-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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