B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- private label market share for Asia retail markets (2014)
No country in Asia has a store brand / private label market share higher than 6%.
- Maximum ceiling across all Asian countries; Singapore and Hong Kong reach 6%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://globalretailmag.com/private-label-market-overview-pacific-rim/ ↗
Source Article
Private Label Market Overview – Pacific Rim - Global Retail Brands
By / Tom Prendergast, Research Director, PLMA
Despite the global popularity of private label, there is one continent that seems to be trailing when it comes to the popularity and growth of store brands – Asia.
The possibilities for sales and profits are endless. With a growing middle class of hundre…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen data cited by PLMA
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Asia retail markets: 6% private label market share. Source: Nielsen (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asia-private-label-share-max-6
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<blockquote cite="https://lighthousedata.io/data/asia-private-label-share-max-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- private label market share for Asia retail markets<br><small>Source: Nielsen (2014) · <a href="https://lighthousedata.io/data/asia-private-label-share-max-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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