B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
98%
98% -- customer retention rate for Amazon Prime members (after second year) (2026)
Amazon Prime members have a customer retention rate of 98% after their second year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
loyally.ai
Primary
Tier C
https://loyally.ai/blog/posts/top-mobile-loyalty-apps-to-watch-in-2026 ↗
Source Article
Top Mobile Loyalty Apps to Watch in 2026 — Loyally.ai
In 2026, mobile loyalty apps are very important for businesses. They help increase customer engagement and keep customers coming back. More than 75% of consumers use brand apps more when they get rewards. This shows how important these apps are. They encourage repeat purchases. About 83% of consumer…
Also cited by
DIY Marketers
https://diymarketers.com/retaining-customers/
2026-09-30
ashleydudarenok.com
https://ashleydudarenok.com/what-is-customer-centricity-integrating-expert-insig…
2026-09-06
Original Research
loyally.ai
· Original study ↗
Methodology
Underlying research not attributed in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Prime members (after second year): 98% customer retention rate. Source: loyally.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-prime-retention-rate-second-year
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<blockquote cite="https://lighthousedata.io/data/amazon-prime-retention-rate-second-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- customer retention rate for Amazon Prime members (after second year)<br><small>Source: loyally.ai (2026) · <a href="https://lighthousedata.io/data/amazon-prime-retention-rate-second-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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