B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.18%
2.18% -- click through rate for AI-generated static ads vs human-designed (Meta Ads) (2026)
AI-generated static image ads created with PRISM achieved an average click-through rate of 2.18% across 30 Meta Ads campaigns in an A/B test.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.18%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
30
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Genesis (getgenesis.app)
Primary
Tier B
https://getgenesis.app/blog/ai-ad-creative-generation ↗
Source Article
We Generated 8,400 AI Ad Creatives: Here's What Actually Performs
AI Ad Creative Generation: How to Produce 50+ Variations in Minutes (Not Hours)
Traditional ad creative production is slow and expensive.
A typical workflow: Marketing brief → Designer creates 3-5 concepts → Feedback cycle (2-3 rounds) → Final assets delivered in 3-5 days. If you want 50 variations …
Original Research
Genesis (getgenesis.app)
· Original study ↗
Methodology
A/B test: 30 AI campaigns vs 30 human campaigns, +8% CTR lift for AI, 14-day campaigns on Meta
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-generated static ads vs human-designed (Meta Ads): 2.18% click through rate. Source: Genesis (getgenesis.app) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-vs-human-static-ad-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/ai-vs-human-static-ad-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.18%</strong> -- click through rate for AI-generated static ads vs human-designed (Meta Ads)<br><small>Source: Genesis (getgenesis.app) (2026) · <a href="https://lighthousedata.io/data/ai-vs-human-static-ad-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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