B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$21,057,000,000
$21,057,000,000 -- ad spend for US advertisers ranked 101-250 (2012)
In 2012, U.S. advertisers ranked 101-250 had total measured ad spending of $21,057 million ($21.057 billion).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$21,057,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Sample Size
150
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar Media
Primary
Tier A
http://kantarmediana.com/intelligence/press/us-advertising-expenditures-increased-3-percent-2012 ↗
Source Article
Kantar Media Reports U.S. Advertising Expenditures Increased 3 Percent In 2012
Original Research
Kantar Media
· Original study ↗
Methodology
About 15% share of total marketplace; up 7% YoY
Methodology documented
Segmentation
Industrymedia_entertainment
Company SizeMid-market
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
US advertisers ranked 101-250: $21,057,000,000 ad spend. Source: Kantar Media (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertisers-101-250-spend-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/advertisers-101-250-spend-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$21,057,000,000</strong> -- ad spend for US advertisers ranked 101-250<br><small>Source: Kantar Media (2012) · <a href="https://lighthousedata.io/data/advertisers-101-250-spend-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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