B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.1%
3.1% -- ad spend for TikTok (2023)
TikTok was expected to represent 3.1% of total digital ad spending in 2023.
- Projected/expected figure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Opticks Security
Primary
Tier B
https://blog.optickssecurity.com/ad-fraud-rates-in-different-marketing-channels/ ↗
Source Article
Ad Fraud Rates in Various Channels: Which Are Most Impacted by Invalid Traffic?
Ever wondered if your chosen advertising channels are as effective as they seem?
According to our latest advertising trends survey, marketers are prioritizing audience-relevant channels. Yet, based on our 2023 Ad Fraud Report findings, marketers are also in the dark about the true scale of ad fraud …
Original Research
Opticks Security
· Original study ↗
Methodology
Source: Advertising Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 3.1% ad spend. Source: Opticks Security (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad_spend_tiktok_2023
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<blockquote cite="https://lighthousedata.io/data/ad_spend_tiktok_2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.1%</strong> -- ad spend for TikTok<br><small>Source: Opticks Security (2023) · <a href="https://lighthousedata.io/data/ad_spend_tiktok_2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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