B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- ad blocker usage rate for consumers (2020)
48 percent of viewers use ad blockers because of too many brand advertisements.
- Attributed reason is due to too many brand advertisements
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
forwardinfluence.com
Primary
Tier C
https://forwardinfluence.com/top-10-2020-influencer-marketing-trends/ ↗
Source Article
Top 10 2020 Influencer Marketing Trends - Forward Influence
Top 10 2020 Influencer Marketing Trends
With no signs of slowing down, influencer marketing will continue to grow this year. Thus, we bring you the biggest 2020 influencer marketing trends brands need to know for a successful influencer marketing campaign.
As social media marketing grows, new influe…
Original Research
forwardinfluence.com
· Original study ↗
Methodology
Cited from ad-blocking consumer research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 48% ad blocker usage rate. Source: forwardinfluence.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-blocker-usage-consumers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad-blocker-usage-consumers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- ad blocker usage rate for consumers<br><small>Source: forwardinfluence.com (2020) · <a href="https://lighthousedata.io/data/ad-blocker-usage-consumers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.