B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- email click through rate lift for Personalized emails (ActiveCampaign data) (2025)
Personalized emails achieve a 41% higher click-through rate compared to non-personalized messages, according to ActiveCampaign data.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ActiveCampaign
Primary
Tier C
https://blog.brandsatplayllc.com/blog/the-ultimate-guide-to-ai-powered-marketing-automation ↗
Source Article
The Ultimate Guide to AI Marketing Automation in 2025
The Best AI Tools for Productivity in 2025
As we venture into 2025, the transformative potential of artificial intelligence (AI) continues to gain momentum, especially in enhancing productivity
12 min read
Stephanie Unterweger : Feb 22, 2025 11:49:00 PM
Customer Engagement
Marketing Trends
Marketing…
Original Research
ActiveCampaign
· Original study ↗
Methodology
Lift vs. non-personalized messages; blog gives no date, so vintage falls back to publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized emails (ActiveCampaign data): 41% email click through rate lift. Source: ActiveCampaign (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/activecampaign-personalized-emails-ctr-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/activecampaign-personalized-emails-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- email click through rate lift for Personalized emails (ActiveCampaign data)<br><small>Source: ActiveCampaign (2025) · <a href="https://lighthousedata.io/data/activecampaign-personalized-emails-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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