B Evidence Grade B Graded under review Safe to Cite Current

$5

$5 -- revenue per recipient for abandoned cart emails (2026)

2026  · Klaviyo

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Attribution: Klaviyo View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
$5
Unit
Currency Usd
Data Vintage
2026
Entity
abandoned cart emails
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
80
Klaviyo Primary Tier A
https://woocommerce.com/it/posts/how-to-create-email-marketing-strategy-for-your-online-store/ ↗
Confidence: 58/100 Vintage: 2026 Channel: Common Crawl
Source Article
Create a Perfect Email Marketing Strategy for Your Store
New software continues to enter the market claiming to be the ‘secret’ to business growth, marketing, and increased profits. While “new” can be exciting, it doesn’t always mean it will be better or more effective. That’s why smart marketing professionals and businesses continue to rely on email mark…
Original Research
Klaviyo · Original study ↗

Klaviyo's ecommerce industry benchmark report

Methodology documented
Period Value Change
2024 $6
2026 (current) $5 -6.9%
2026 (current) $4 -32.5%
Channelrss_feed
Plain Text
abandoned cart emails: $5 revenue per recipient. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-email-revenue-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandoned-cart-email-revenue-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$5</strong> -- revenue per recipient for abandoned cart emails<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/abandoned-cart-email-revenue-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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