B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15.22%
15.22% -- click through rate for abandoned cart recovery emails (2021)
Abandoned cart recovery emails had a click-through rate of 15.22% in 2021 according to Barilliance.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15.22%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Barilliance
Primary
Tier C
https://audityourstore.com/full-access/email-marketing-secrets ↗
Source Article
Email Marketing Secrets
E-commerce stores make 30%+ of their revenue by automating email marketing, it's time you do the same
- Always use a custom domain email - for support, sales & etcCan be [email protected] or [email protected], but it cannot be [email protected], since the keyword 'info' in an email can ofte…
Also cited by
Mantas Digital (AuditYourStore)
https://web.archive.org/web/20230402022451id_/https://audityourstore.com/full-ac…
2026-09-28
Original Research
Barilliance
· Original study ↗
Methodology
Cited from Barilliance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
abandoned cart recovery emails: 15.22% click through rate. Source: Barilliance (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-email-ctr-2021
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<blockquote cite="https://lighthousedata.io/data/abandoned-cart-email-ctr-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.22%</strong> -- click through rate for abandoned cart recovery emails<br><small>Source: Barilliance (2021) · <a href="https://lighthousedata.io/data/abandoned-cart-email-ctr-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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