B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

16.7%

16.7% -- email click rate for association marketers (campaign automation) (2017)

Name: Email Click Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-13

2017 · Informz

The average click rate for association emails sent as part of a marketing automation campaign is 16.7%.

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Attribution: Informz View source

Lighthouse Research Team

Last verified: 2026-08-13 · How we verify data →

Source verified Evidence graded

Value

16.7%

Unit

Percentage

Data Vintage

2017

Entity

association marketers (campaign automation)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Informz Primary Tier A

http://www.informz.com/blog/benchmark-report/2017-association-email-marketing-benchmark-report/ ↗

Confidence: 57/100 Vintage: 2017 Channel: Deep Crawl

Source Article

2017 Association Email Marketing Benchmark Report | Informz

2017 Association Email Marketing Benchmark Report The report you’ve been waiting for all year — the 2017 Association Email Marketing Benchmark Report — is now available! If you’ve ever wondered about what the metrics you’re seeing actually mean, or curious as to how they compare to other association…

Original Research

Informz · Original study ↗

Methodology

Average metrics for emails sent as a part of a campaign using marketing automation

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

association marketers (campaign automation): 16.7% email click rate. Source: Informz (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2017-association-email-campaign-click-rate

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<blockquote cite="https://lighthousedata.io/data/2017-association-email-campaign-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.7%</strong> -- email click rate for association marketers (campaign automation)<br><small>Source: Informz (2017) · <a href="https://lighthousedata.io/data/2017-association-email-campaign-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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