Organic Click Through Rate
Statistics & Benchmarks

Verified organic click through rate data across 3 regions. Sourced from primary research and validated with evidence grading.

12 data points · 3 regions · Updated 2026-10-02

Compare by Region

Global Region

10 stats
Informational Queries With Ai Overviews marketing
0.610000%
Percentage 2025
Google AI Overviews triggered queries Media
62.000000%
Percentage 2026
Google search users without AI summary marketing
15.000000%
Percentage 2026
Organic search listings (post layout-change estimate) marketing
65.000000%
Percentage 2026
Websites ranking in position 3 on search engine results pages (SERP) marketing
11.000000%
Percentage 2026
Global Search Results marketing
68.000000%
Percentage 2026
US Google searches marketing
44.200000%
Percentage 2024-03
Google searches in the EU/UK
43.500000%
Percentage 2025
Google mobile search first result marketing
26.900000%
Percentage 2020
Google searches (desktop and mobile combined) marketing
33.590000%
Percentage 2020

EMEA Region

1 stat
Internet Search Results Media
68.000000%
Percentage 2026

US, EU/UK Region

1 stat
US and EU/UK seo
40.300000%
Percentage 2026

Compare Organic Click Through Rate Across Regions

See how organic click through rate benchmarks differ by geography in a single side-by-side view.

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