B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43.5%
43.5% -- organic click through rate for Google searches in the EU/UK (2025)
Between March 2024 and March 2025, organic click-through rates fell to 43.5% in the EU/UK.
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Lighthouse Research Team
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Evidence graded
Value
43.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Search Engine Land
Primary
Tier A
https://click-vision.com/zero-click-search-statistics?utm_source=chatgpt.com ↗
Source Article
50+ Zero Click Search Statistics for 2026: Trends & Impact
Search has changed forever. In 2026, zero-click searches – queries that deliver the answer directly on Google’s results page – now dominate. According to Similarweb data, more than 80% of all searches end without a single click, redefining what SEO success means.
This report dives deep into verified…
Original Research
Search Engine Land
· Original study ↗
Methodology
Search Engine Land analysis
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Google searches in the EU/UK: 43.5% organic click through rate. Source: Search Engine Land (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eu-uk-ctr-2025
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<blockquote cite="https://lighthousedata.io/data/eu-uk-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.5%</strong> -- organic click through rate for Google searches in the EU/UK<br><small>Source: Search Engine Land (2025) · <a href="https://lighthousedata.io/data/eu-uk-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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