B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- organic click through rate for Google search users without AI summary (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://www.fieldtrip.agency/post/top-geo-agencies ↗
Source Article
Top Generative Engine Optimization (GEO) Agencies for Brands in AI Search
Yousuf
Published:
July 15, 2026
Updated:
August 21, 2026
Search is not limited to traditional search engine result page (SERP) rankings. In fact, many searches aren’t even happening on search engines. Why? Because Generative Artificial Intelligence, or Gen AI, has entered the chat.
Buyers now ask qu…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center comparison baseline
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search users without AI summary: 15% organic click through rate. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/no-ai-summary-click-rate-pew-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/no-ai-summary-click-rate-pew-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- organic click through rate for Google search users without AI summary<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/no-ai-summary-click-rate-pew-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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