B
Evidence Grade B
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accuracy verified by the review judge
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Aging
44.2%
44.2% -- organic click through rate for US Google searches (2024-03)
In March 2024, 44.2% of U.S. Google searches resulted in clicks to organic results.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44.2%
Unit
Percentage
Data Vintage
2024-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://www.semrush.com/blog/the-state-of-seo-in-2017-semrushchat/ ↗
Source Article
The State of SEO in 2017 #semrushchat
Original Research
Semrush
· Original study ↗
Methodology
Prior-year comparison baseline for the March 2025 organic click rate of 40.3%; indicates year-over-year decline in clicks to organic results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Google searches: 44.2% organic click through rate. Source: Semrush (2024-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-google-organic-click-rate-march-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-google-organic-click-rate-march-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.2%</strong> -- organic click through rate for US Google searches<br><small>Source: Semrush (2024-03) · <a href="https://lighthousedata.io/data/us-google-organic-click-rate-march-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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