Member Retention Rate
Statistics & Benchmarks

Verified member retention rate data across 3 regions. Sourced from primary research and validated with evidence grading.

18 data points · 3 regions · Updated 2026-10-02

Compare by Region

US Region

1 stat
Michigan State Credit Union student members (five years post-graduation) Education
75.000000%
Percentage 2026

UK Region

1 stat
UK membership bodies Education
83.000000%
Percentage 2023

Global Region

16 stats
fitness industry marketing
66.400000%
Percentage 2025
personal training studios marketing
80.000000%
Percentage 2025
traditional health clubs marketing
71.400000%
Percentage 2025
nonprofit and association membership organizations marketing
80.000000%
Percentage 2026
Michigan State Credit Union student members (ten years post-graduation) finance
50.000000%
Percentage 2026
Michigan State Credit Union student members (first year after opening account) finance
95.000000%
Percentage 2026
Fitness businesses (gyms) marketing
71.400000%
Percentage 2025
gym industry marketing
72.400000%
Percentage 2024
Adventure Travel Trade Association marketing
80.000000%
Percentage 2021
RSPB marketing
89.700000%
Percentage 2022
US gym industry marketing
72.400000%
Percentage 2019
CreativeCubes.Co
97.000000%
Percentage 2020
US health clubs marketing
62.000000%
Percentage 2014
Hilton Head Island-Bluffton Chamber of Commerce marketing
91.000000%
Percentage 2012
AUSCOAL marketing
85.000000%
Percentage 2015
UK private health clubs
50.000000%
Percentage 2017

Compare Member Retention Rate Across Regions

See how member retention rate benchmarks differ by geography in a single side-by-side view.

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