B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- member retention rate for Adventure Travel Trade Association (2021)
During the pandemic, the Adventure Travel Trade Association achieved an 80% member retention rate.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association Ventures Playbook
Primary
Tier C
https://deirdrereid.com/2021/07/30/association-brain-food-weekly-7-30-21/ ↗
Source Article
Association Brain Food Weekly: 7.30.21
The weekly list of free educational events and resources for the association community…
Non-dues revenue. The countdown is on! 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Teri …
Original Research
Association Ventures Playbook
· Original study ↗
Methodology
Case study cited from Association Ventures Playbook; retention achieved during pandemic in travel industry
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Adventure Travel Trade Association: 80% member retention rate. Source: Association Ventures Playbook (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/atta-member-retention-2021
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<blockquote cite="https://lighthousedata.io/data/atta-member-retention-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- member retention rate for Adventure Travel Trade Association<br><small>Source: Association Ventures Playbook (2021) · <a href="https://lighthousedata.io/data/atta-member-retention-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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