B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- member retention rate for nonprofit and association membership organizations (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wild Apricot
Primary
Tier B
https://www.wildapricot.com/blog/ways-to-get-new-members ↗
Source Article
99 Ways To Get New Members For Your Organization
For nonprofits and associations, member recruitment is about more than revenue. Members are the lifeblood of your organization. They make the magic happen!
With ideal member retention sitting at 80% year over year, some membership loss is inevitable. That’s why membership recruitment is so important…
Original Research
Wild Apricot
· Original study ↗
Methodology
Blog-stated benchmark for ideal member retention; underlying study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit and association membership organizations: 80% member retention rate. Source: Wild Apricot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ideal-member-retention-80-percent
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<blockquote cite="https://lighthousedata.io/data/ideal-member-retention-80-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- member retention rate for nonprofit and association membership organizations<br><small>Source: Wild Apricot (2026) · <a href="https://lighthousedata.io/data/ideal-member-retention-80-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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