B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89.7%
89.7% -- member retention rate for RSPB (2022)
RSPB membership retention rate was 89.7% in 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89.7%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Our Media Agency / RSPB
Primary
Tier A
https://the-cma.com/case-studies/the-rspb-magazine ↗
Source Article
The RSPB Magazine - early digital transformation story — The CMA
The RSPB Magazine - early digital transformation story
Agency: Our Media Agency
Client: The RSPB
Award: Best Membership, 2024: Bronze
Brief
The RSPB is a charity for the conservation of birds and nature, existing to protect and restore habitats and landscapes, saving species and connecting people to…
Original Research
Our Media Agency / RSPB
· Original study ↗
Methodology
Membership retention rate reported for 2022 in CMA case study; first-party data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
RSPB: 89.7% member retention rate. Source: Our Media Agency / RSPB (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rspb-member-retention-2022
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<blockquote cite="https://lighthousedata.io/data/rspb-member-retention-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89.7%</strong> -- member retention rate for RSPB<br><small>Source: Our Media Agency / RSPB (2022) · <a href="https://lighthousedata.io/data/rspb-member-retention-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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