B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- purchase intent percentage for ZimmPoll respondents (agriculture industry audience) (2012-09)
20% of ZimmPoll respondents indicated they planned to buy an iPhone 5 to upgrade their old iPhone.
- Informal online reader poll with undisclosed sample size
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2012-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZimmComm
Primary
Tier B
http://zimmcomm.biz/2012/09/30/zimmnews-september-21-2012/ ↗
Source Article
ZimmComm
Original Research
ZimmComm
· Original study ↗
Methodology
Online poll conducted by ZimmComm (ZimmPoll); sample size not disclosed
Methodology documented
Segmentation
IndustryAgriculture
Cite this stat
Plain Text
ZimmPoll respondents (agriculture industry audience): 20% purchase intent percentage. Source: ZimmComm (2012-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zimmPoll-iphone-5-purchase-intent-2012
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<blockquote cite="https://lighthousedata.io/data/zimmPoll-iphone-5-purchase-intent-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- purchase intent percentage for ZimmPoll respondents (agriculture industry audience)<br><small>Source: ZimmComm (2012-09) · <a href="https://lighthousedata.io/data/zimmPoll-iphone-5-purchase-intent-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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