B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- purchase intent percentage for US consumers (2025)
32% of consumers in a national survey reported they are more likely to buy from brands that back women's sports.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parity
Primary
Tier B
https://www.paritynow.com/resources/articles/womens-basketball-is-the-smart-play-marketers-arent-mak… ↗
Source Article
Women’s Basketball Is the Smart Play Marketers Aren’t Making (Yet) | Parity
Women’s Basketball Is the Smart Play Marketers Aren’t Making (Yet)
The 2025 WNBA season marks a turning point. Brands that step in now have a rare opportunity: to lead in a space that’s growing fast, rich with stories, and still full of untapped potential.
The Market Is Speaking - Loudly
You’ve hear…
Original Research
Parity
· Original study ↗
Methodology
National consumer survey of 5,000+ respondents
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 32% purchase intent percentage. Source: Parity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-brands-womens-sports
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<blockquote cite="https://lighthousedata.io/data/consumers-buy-brands-womens-sports" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- purchase intent percentage for US consumers<br><small>Source: Parity (2025) · <a href="https://lighthousedata.io/data/consumers-buy-brands-womens-sports" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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