B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
56%
56% -- purchase intent percentage for female motorsport fans (2024)
56% of female fans are more likely to buy products from companies supporting women in sports.
- Cited from More Than Equal marketing material; underlying survey methodology not detailed
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
More Than Equal
Primary
Tier C
https://www.motorcycle.marketing/blog/new-opportunities-for-brands-as-female-racing-takes-off/ ↗
Source Article
New opportunities for brands as female racing takes off - Motorcycle Marketing
New opportunities for brands as female racing takes off
The launch of the exciting new Dorna-backed FIM Women's Circuit Racing World Championship (WorldWCR) is an exciting landmark for female riders. In this article we’ll look at what the new series and a growing female presence on the racetrack mea…
Original Research
More Than Equal
· Original study ↗
Methodology
Cited from More Than Equal campaign marketing material; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
female motorsport fans: 56% purchase intent percentage. Source: More Than Equal (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/female-fans-purchase-brands-supporting-women-in-sport
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<blockquote cite="https://lighthousedata.io/data/female-fans-purchase-brands-supporting-women-in-sport" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- purchase intent percentage for female motorsport fans<br><small>Source: More Than Equal (2024) · <a href="https://lighthousedata.io/data/female-fans-purchase-brands-supporting-women-in-sport" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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