B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- daily email checking rate for Consumers (2026)
93% of surveyed email users report using email every day.
- Self-reported survey data among email users.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZeroBounce
Primary
Tier B
https://yocto.agency/email-marketing-statistics/ ↗
Source Article
162 Email Marketing Statistics for 2026 (Sourced)
Email reaches 4.48 billion people and, by the most quoted estimate in the industry, returns $36 for every $1 spent. This page collects 162 figures on how the channel performs in 2026, and every one of them links to the study, dataset or document it came from and carries the year it was published.
If…
Original Research
ZeroBounce
· Original study ↗
Methodology
ZeroBounce Email Marketing Statistics Report 2026
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2013 | 91% | |
| 2026 (current) | 93% | +2.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 93% daily email checking rate. Source: ZeroBounce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zerobounce-daily-email-checking-93
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zerobounce-daily-email-checking-93" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- daily email checking rate for Consumers<br><small>Source: ZeroBounce (2026) · <a href="https://lighthousedata.io/data/zerobounce-daily-email-checking-93" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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