B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

91%

91% -- daily email checking rate for consumers (2013)

2013  · HubSpot

91% of consumers check their email daily.

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Attribution: HubSpot View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2013
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://analyticalsolution.wordpress.com/2013/08/14/do-you-know-insights-from-recent-research-part-3… ↗
Confidence: 48/100 Vintage: 2013 Channel: Common Crawl
Source Article
Do You Know? Insights from Recent Research, Part 3
Original Research
HubSpot · Original study ↗

Cited as a HubSpot study via secondary blog post

Methodology documented
Period Value Change
2013 (current) 91%
2026 93% +2.2%
Industrymarketing
Plain Text
consumers: 91% daily email checking rate. Source: HubSpot (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-check-email-daily-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-check-email-daily-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- daily email checking rate for consumers<br><small>Source: HubSpot (2013) · <a href="https://lighthousedata.io/data/consumers-check-email-daily-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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