B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- daily email checking rate for US consumers (2012-02)
91% of U.S. consumers report checking their email at least once per day according to a February 2012 ExactTarget survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2012-02
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExactTarget
Primary
Tier B
http://websuccessteam.com/WSTblog/2012/05/email-marketing-boost-sales/ ↗
Source Article
The Resurgence of Email Marketing Can Boost Your Sales
Original Research
ExactTarget
· Original study ↗
Methodology
ExactTarget survey, February 2012
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
US consumers: 91% daily email checking rate. Source: ExactTarget (2012-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-check-email-daily-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-consumers-check-email-daily-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- daily email checking rate for US consumers<br><small>Source: ExactTarget (2012-02) · <a href="https://lighthousedata.io/data/us-consumers-check-email-daily-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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