B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- zero click search rate for Australian search queries (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Australian
Primary
Tier C
https://aperitifagency.com.au/blog/how-to-track-ai-referral-traffic-in-ga4/ ↗
Source Article
How to Track AI Referral Traffic from ChatGPT & Perplexity in GA4
Original Research
The Australian
· Original study ↗
Methodology
Cited from The Australian; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian search queries: 65% zero click search rate. Source: The Australian (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-australia-2026
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<blockquote cite="https://lighthousedata.io/data/zero-click-searches-australia-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- zero click search rate for Australian search queries<br><small>Source: The Australian (2026) · <a href="https://lighthousedata.io/data/zero-click-searches-australia-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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